Leaders See Promise in Career and Technical Education

Matthew B. Crawford couldn’t land a job in 1989 after getting a degree in physics from a California university, so he tried something different.

He’d done electrical work over the summers through high school and college, and with his savings nearly gone, he began roaming parking lots of home improvement stores, putting flyers on windshields to advertise his services. He even had a catchy slogan.

Unlicensed, but careful.

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