Report: Underrepresented High School Students Engage More With Institutions Through Social Media

Social media is transforming the college admissions and recruitment process, especially for underrepresented students.

According to a new EAB report, nearly 30 percent of students have used a school’s social media site as a gateway to that school’s website and more than 85 percent believe that every institution should have a social media presence.

The report, “Recruiting the Digital Native,” focused on the social media usage of potential students and their engagement with colleges and universities across the nation.

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