Your opinion matters. Tell us about your shopping experience. No sooner do we pay for coffee or exit an Apple Store, than we are inundated with questionnaires, surveys, or flash polls that solicit our views as consumers.
The ubiquity of mobile computing enables retailers to curate products that pique our interest and experiences that satiate our shifting preferences and behaviors. But consumer data is also helping hospitals understand why certain patients fail to follow post-discharge instructions, and whether patients’ fears might cause them to avoid life-saving procedures.